Calls to action

WebCubic (visit www.webcubic.com) recommends a focus on offers with compelling value to convert website visitors into leads. More than simple lead generation, real estate websites must enable rapid lead generation.

First consider the question, "how many visitors does it take to get one lead?" A typical conversion is roughly 200:1. With reasonably good website design this can be improved to 50:1. However, 30:1 is a better objective.

Conversion comes from on page conversion optimization. Most people have heard of Search Engine Optimization. Some experts have named "offers with compelling value" to be "on page conversion optimization".

The call to action is critical. What features can attract or distract the viewer from your objectives?

Here are some "on page factors" that may increase or decrease conversion:

• Ask them to sign up (make your call to action clear)
• A "Johnson Box" (these are tabled boxes that break up your body copy)
• Color can attract or distract
• Too many buttons
• Animation
• Offer placement. Where are you placing your "calls to action"?
• Variety of "calls to action"
• Frequency of your "calls to action"

These are just a few of the attributes that may help your lead count to go way up.