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Tuesday, October 09, 2007

Where are the visitors? Part 2

Another of the reasons that real estate websites lose visitors is my being focused on the website owner rather than on the website visitor.

This is manifested in at least a couple different ways:

"I am the best that there is" or "I am #1 in town". These comments may be true but it is very self-serving. Visitors are interested in what you can do for them. If you can state your value proposition, then you should do so. This will convey your real value to your visitors.

Greater usage of "I", "me", "we" rather than "you".

Avoid these misktakes.