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Monday, August 25, 2008

Insight on YouTube

YouTube has a capability called "Insight". Insight provides analytics on your individual videos. Use Insight to track the number of times your video was viewed over a period of time. YouTube enables you to compare its "popularity" compared to other videos identifying them in the range of 1 (low popularity) to 100 (high popularity). For the masses, there are decimal popularity figures, too.

You'll be able to see some demographics of those that view your video - ages and gender. It's not entirely accurate because it can measure only users who are logged in. As you know, many visitors are not YouTube members. However, it does provide interesting statistics.

Warning. When you click on "Insight" be patient. The first time you do it, it takes a minute or more. Once you get it started, it seems to be responsive.