Don't take "NO" for an answer

Statistics show that the typical sale is made after five "no" replies are made. Over 60% of consumers say “no” four times before they make a purchase.

Here are some interesting statistics about sales people who are trying to get a sale:

- 47% of all salespeople stop after the first “no”
- 21% of salespeople stop after the second “no”
- 14% of salespeople stop after the third “no”
- 12% of salespeople stop after the fourth "no"

Therefore, 94% of all salespeople stop before the milestone fifth time asking for the order.

Along the way, be sure to get some "yes" answers. These are what some sales gurus call "trial closes". These are not quite the final sale, but preliminary agreements along the way.