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Tuesday, December 05, 2006

Ideas for selling houses

We encountered a couple of ideas for selling houses and we'd like to pass them along.

A combined open house / art show. In addition to a traditional afternoon open house, the REALTOR arranged for a photographer (in another instance it was a local artist) to showcase their work. The photographer was eager for the opportunity to show her work (as was the artist). Exposure is a good thing for a home on the market and, in these cases, also for the artists.

A firm representing a small complex of several high end homes arranged for a "twilight open house". Like a cocktail party, the company provided food, drink, and music to attract consumers and other REALTORS to view the homes.