That time of year already

Well, it's the holiday time of year. But rather than worrying only about family gatherings, meals, and traditions, we believe it's time to start your planning for the new year.

REALTORS traditionally do their business planning during the first two months of the new calendar year. Wouldn't it be better to take advantage of the slower sales months of November and December to get ready for the next year?

What can you do now?

Plan your technology spending. Studies show that REALTORS typically spend $1000 to $1500 per year on technology - this includes the Internet, PDAs, websites, and related products and services. Budget your expenditures now - including making service arrangements with wireless service providers and new web designers. By doing this you will be ready in January to prospect and line up new business.

Website makeovers. Technology doubles in less than twelve months. Many changes have taken place on the Internet. Is it time to both (1) freshen up your website appearance and (2) incorporate the many now affordable 3rd party applications for your website? Of course it is!

For example, visit www.webcubic.com to see how you can get a custom website for the same price as a typical template website.

Or www.floorplanonline.com to deliver a better presentation of your listings right from your website.

Or www.PreviewFirst.com to quickly assemble virtual tour presentations using the same photos you typically upload to the MLS.

Make 2007 your year. Start now.