Post-Zillow home evaluation systems

Zillow continues to create a splash with its ability to quickly display property evaluations. But Zillow doesn't stand alone. Here are some other players in this field.

Fidelity National Real Estate Solutions offers NeighborhoodHomeSales™ (see http://exchange.fnis.com/SubscriptionProducts/NeighborhoodHomeSales.aspx).

FastValues is similar (see http://www.fastvalues.com/) but it requires the user to complete a form before a report is emailed.

RealEstate ABC has recently placed a service on its website (see http://www.realestateabc.com/home-values/).

These services retrieve data from the same public records. This proliferation of services means that many consumers will use them and draw conclusions from them. REALTORS need good answers. Are you ready?

Killer lead generation ideas

RIS Media recently published an article available from their website that listed TEN KILLER LEAD GENERATION IDEAS. Not all of them were "technology" ideas, so they are applicable to all REALTORS.

Read the full article at http://www.rismedia.com/index.php/article/articleview/13757/1/1/

Don't take "NO" for an answer

Statistics show that the typical sale is made after five "no" replies are made. Over 60% of consumers say “no” four times before they make a purchase.

Here are some interesting statistics about sales people who are trying to get a sale:

- 47% of all salespeople stop after the first “no”
- 21% of salespeople stop after the second “no”
- 14% of salespeople stop after the third “no”
- 12% of salespeople stop after the fourth "no"

Therefore, 94% of all salespeople stop before the milestone fifth time asking for the order.

Along the way, be sure to get some "yes" answers. These are what some sales gurus call "trial closes". These are not quite the final sale, but preliminary agreements along the way.